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Just after New Year，second-hand car e-commerce collectively get anxious.

One, what kind of “anxiety” did the second-hand car e-commerce get? The anxiety was derived by fear, for they are in the course of exploration, and they can not predict anything. No one knows what will happened next time. The several kinds of anxiety are as following:

1. Mode anxiety: Bottleneck occurs in transition.

Mode is just like the track. Because of the characteristic of service, is it necessary to do the closed deal loop, or the testing and valuation, or do you want to change an easier pattern? These questions have all been considered in the incipient period, but competition is fierce, a good situation may get worse overnight. So how to survive in the difficult time? We must have the courage to struggle.

2. Advertisement anxiety：Is it wise to follow others?

“Up up up, Youxin second-hand car”, an advertisement slogan published in last year, coming to people’s sight. The used car e-commerce also fell into the AD campaign. There is a rule called “721”, which is meaning that the biggest e-commerce occupies 70% market share, while the number two occupies 20%, and the others carve up the rest 10%. With the obvious effect of brand, participating in AD campaign is a big challenge for e-commerce.

3. Public relation anxiety: Is it necessary to respond?

Similar to the 3Q war a few years ago, second-hand car e-commerce have experienced a lot of big and small public relations campaigns. We all know that the war of market share’s scramble between Youxinpai and Cheyipai happened several years ago. Now second-hand car e-commerce presents another boom i n the media, for Lijian make a strong speech on the latest press conference about that .

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Two, what are the dangers of anxiety?

1. Losing consumer’s trust.

The reputation of second-hand car enterprise is of an significant importance, which is an indispensable aspect for consumers’ reference. When a person intend to buy a car, probably he looked over the company’s website on the last night. If there are all negative information about the car and enterprise, consumers’ trust will run away.

2. losing investors’ patience.

Used cars are highly capital-intensive industry, so it can not operate without money. If the business model is always changing, and negative information is always coming forth, the investors’ patience will run away sooner or later.

Three, how to deal with anxiety?

1. In terms of government: issuing the favorable policy

Luckily, the policy is continually improved. Nut only the reform of tax, but also the adjustment of  proportion of down-payment of second- hand car, meaning that 20% down-payment can be realized.

2. In terms of enterprises: offering the dependable service for consumers

As a service-intensive industry, e-commerce must offer a high-quality service for consumers. If they want to survive in the fierce competition, more efforts must be put on test, evaluation, as well as the improvement of credit system.

Anxiety of second-hand car dealers will ultimately elapse, in which some participates growing, turning pressure into motivation, while others will balk.